Photography & Imaging

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One of the my favourite tools as a designer is a perceptual map. Perceptual maps also know as bartle diagrams are a clear visual way of understanding core attributes or markets and understanding any points of differentiation. IDEO defined innovation models using a perceptual maps to identify whether you products were incremental, evolutionary, or revolutionary. [...]

I have owned a number of underwater housings in my time. This includes housing from Ikelite (Sony TRV480 + Olympus Point and shoot), Amphibico (from my Sony TRV 950), Light and Motion (First Sony HDV) and most recently Aquatica (for my 5DMKII.) I am always interested to see how underwater imaging manufacturers re-invent themselves. Underwater [...]

From Canon: Brilliant Sensor, Supercharged Processors. 18.1 Megapixel full-frame CMOS sensor The EOS-1D X features a newly developed Canon full-frame 18.1 Megapixel CMOS sensor that's designed from the ground up to create high resolution, perfectly detailed images with unprecedented speed and clarity. A full 24 x 36mm, the sensor captures 5184 x 3456 large individual [...]

Tow of my favourite underwater manufacturers and joined forces. MONTREAL, Canada, September 28 – Aquatica today announced that it has acquired Amphibico, the industry leader in underwater video imaging. The combined company is now a global leader in the design, development and service of equipment for the professional and recreational videographer,filmmaker and still photographer. For [...]

EF 8-15mm f/4L Fisheye USM Ultra-Wide Zoom From Canon: For filmmakers and photographers who want the look and feel only possible with extreme wide angle and fisheye photography, the new Canon EF 8-15mm f/4L Fisheye USM is a world-class choice. With its unique focal length range, the EF 8-15mm f/4L USM is the world's widest [...]