Canon

One of the my favourite tools as a designer is a perceptual map. Perceptual maps also know as bartle diagrams are a clear visual way of understanding core attributes or markets and understanding any points of differentiation. IDEO defined innovation models using a perceptual maps to identify whether you products were incremental, evolutionary, or revolutionary. [...]

Canon has announced it is developing the EF 200-400mm f/4L IS USM Extender 1.4x lens, which features a built-in switchable 1.4x teleconverter. With the converter engaged, it becomes a 280-560mm F5.6 lens. Designed for sports and wildlife photographers the lens will feature weatherproof construction and is scheduled for launch later this year. A Canon EF [...]

As an avid photographers I have been intrigued by all the buzz around HD video capabilities in SLR's. Most of the attention has been directed towards  the release of the new Canon 5D Mark II  and the video REVERIE, an independently-produced video by Explorer of Light Vincent Laforet. Since the release of this 5D the debates [...]